Phase 2: Growth and Engagement

(October 2025)

Objective: increase engagement and expand community reach. 📌 User Goal: 5,000+ players.

• Features: daily quests and redesigned dashboard UI.

• Marketing: Airdrop Event for new users, enhanced influencer campaigns, Twitter threads & AMA events.

• Gamification: seasonal leaderboard “Best Office in Zootopia.”

• Collaborations: first NFT campaigns with other blockchain games.