Phase 0: Preparation and Closed Testing

(August 2025)

Objective: finalize core mechanics, build brand identity, and create hype before launch.

• Development: finalize key game mechanics (roles, shifts, discipline, boosts, referral system).

• Testing: closed beta with selected players for feedback and optimization.

• Infrastructure: launch Telegram channel and chat, and visual branding (logo, banners, identity).

• Marketing: prepare the “Build Your Career in Zootopia” campaign, onboard 10–20 influencers.

• Partnerships: initiate collaborations with Web3 projects and crypto communities for cross-promo.