# Phase 4: Gameplay Expansion

**Objective:** boost retention through gamification and seasonal events.\
📌 **Active User Goal:** 15,000+ players.

* **Features:** team challenges for referral networks, PvP mechanics — **“Office Battles.”**
* **Events:** holiday campaign **“New Year in Zootopia”** with exclusive NFTs.
* **NFT Utility:** launch of NFT staking for bonus rewards.
* **Marketing:** large-scale holiday campaign with influencers and meme contests.
