# Phase 1: Official Launch

**Objective:** ensure a strong public release and active user acquisition.\
📌 **User Goal:** 3,000+ players.

* **Release:** launch Zootopia Game bot with full functionality (shifts, roles, boosts, referral program).
* **Marketing:** first influencer wave, memes and contests (“Your First Day at Zootopia Office”), strong social media push.
* **Collaborations:** AMA sessions with Web3 projects, partner giveaways.
* **Feature of the Month:** introduction of the **Wheel of Fortune** (daily bonus chance), testing PvE challenges for extra income.
